Top Fashion Merchandising Colleges

While virtually no human on this earth can claim that they have never heard of fashion design, very few know of the concept of merchandising. It is one of those things that affects everybody, but is seldom pointed out. A dictionary-style definition of merchandising is the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising. In other words, it is the strategic way in which a product is exposed to its potential buyers. Without intuitive merchandising, even the most exceptional work in fashion design is almost useless.

Fashion merchandising school is an ideal option for those that think they have what it takes to succeed in the fast-paced fashion industry. At a fashion merchandising school, students can learn all of the techniques of sales, promotion, merchandise marketing and advertising in the nurturing environment of a classroom. Merchandising schools also provide opportunities for exposure to top designers, advertising executives and professors who have had ample experience in the fashion industry. Additionally, attending a school gives you an opportunity to really learn without the immediate pressure of the working world of fashion as a distraction.

Success in the fashion industry has a lot to do with natural talent. Whether you are designing or merchandising, you must be creative, smart, ambitious, dedicated, and eventually well-connected if not at first. However, an opportunity to attend a school to learn about the fine points of fashion merchandising can only increase one’s professional experience, and the chance for success in a highly competitive industry.

Many people believe that the only places to go to learn about fashion merchandising are in New York City, Paris or Milan. However, some of the greatest schools exist outside of these expensive fashion havens. Los Angeles, San Francisco, Philadelphia, Ashland and Baton Rouge all are home to top-tier fashion institutions, and that is just naming a few. If you are truly dedicated to pursuing an education geared toward fashion, there may be several appealing options within close reach. All it takes is a creative eye, a thirst for learning, and some basic business smarts, and you can find your way into an institution that will give you all the tools you need to succeed.